Make money writing adwords google

If you are doing Pay-Per-Click Advertising for some time, you have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. Sometimes we tend to forget that no matter how technical the whole PPC gets with things like Quality Score, Campaign Optimization etc.

It has much less technicality and if you can keep it plain and simple, it would probably work best for you. You should try to be as specific as possible, so that your Ad can deliver the right message to your customers. For example, if you are selling shoes and you have different types of shoes in your inventory — e. The best way to do this is to have multiple Ad groups for your different set of keywords so that you can easily write specific Ad copies for the different ad groups.

Highlight your Unique Value Proposition UVP: How different are you from your competitor? What makes your product or service unique? What benefit would the customer get after buying what you sell? Your Ad copy must highlight your value propositions. Your proposition must be something that your competitors either cannot, or does not offer. It must be unique and something that your customers can relate to and can benefit from.

Examples of some of the popular Unique Value Propositions:. In the above examples, all the UVPs are pretty straight forward and uniquely describe the products purpose of existence and proposition to their respective customers.

So when you are writing your Ad copy, you must include your UVP that differentiates you from your competitor. A searcher would naturally want to know, why he should buy from you; and your copy must answer that question.

Advertisers often try to make their Ad copies very creative.

But sadly very few of them do well in terms of Click-through-rate and conversion. Creativity is good and is essential for writing any sort of advertisement. But when it comes to PPC, sometimes too much creativity can hurt you. Think of a traditional Google search page for instance — When a searcher performs a search, he is presented with a page full of blue colored links in a white background. Do you know why? When you search for a term and you are provided with 10 results, you naturally would go with the results which have the exact same words of your search query on them.

Google by default automatically bolds your searched keywords in the SERP. So when writing your next Ad copy, make sure to include your main keywords in your Ad Headline and Ad Description so that they are automatically bolded when the searcher includes those keyword in his search query.

Having your keyword in the Ad copy also makes your ad more relevant thus gives you a better Click-through-ratio CTR and a better quality score.

Include A Call to Action: Many advertisers forget to include a call to action in their Ads. Having a good call to action can increase your CTR and also increase your campaigns effectiveness. He is already in a page full of related links that he was searching for and you are just one of those guys. So if you are going to exchange traded options tax him away from this great page, you will have to make sure that he knows what he will get from your page.

For instance, if a searcher is thinking of getting Auto insurance, he needs to go to a destination where he can straight away get what he needs, an insurance quote. Below are some live examples of call to actions that some advertisers are using:. The first example on the left is an Ad for Auto Insurance. It sounds convincing right? Do you see any call to action in either of these ads?

Google

He would just want to go straight to business! So the Ad that I showed you before is likely to be more compelling to a searcher with that intent. There is no call to action and by reading the ad it seems like they are going to put the searcher in the middle of some text and a bunch of links.

So what are some of the good Call to actions? Well, trading signals rsi is no golden rule.

You really need to test 24 hr binary options see what works for you.

How Does Google Make Its Money? (GOOG)

But before that you really need to understand your own business model — why do you want the searcher to come to your website?

What happens after they come to your site? Based on the answers, you will be able to find some good call to actions. Stand Out from your Competitors: Many advertisers believe that copying Ads of the top performing advertisers can make your PPC campaign a success.

Learn Exactly How To Make Money Online With Google AdWords

Certainly you scottrade futures market take ideas from your competitors while you are writing your ad copy.

Many search queries today often show near duplicate ads, with the same title and some minor changes In the Ad body and a different display URL. This is definitely not helping the advertisers because a searcher gets confused when they see the same kind of Ads lined up in a column. Check out the example below:. Get Right To the Point: Leave the Mumbo-Jumbo out!

So avoid all the unnecessary words 2 minute binary options real or scam include things that add value to your advertisement.

You will get only about seconds before the searcher moves away to a different page, so you really need to grab his attention the first time he sees work from home truck dispatcher jobs Ad. If he has a maxed out credit card and your product costs bucks then your offer is no good to him and his click would be of no value to you.

For instance, the title is not Proper Cased, everything is written in small letters and over the top of that there are one or two spelling errors. You only get a very small window of opportunity when it comes grabbing the attention of your customer via PPC. So make sure that the searcher gets a good make money writing adwords google impression by looking at your ad copy.

Capitalizing the first letter of each word is a common practice which makes your ad copy look attractive. However, you can test with various other methods and use the method that works best for you.

Your Display URL is a part of your Ad Copy. You can put absolutely anything in your display URL, provided that the domain matches with the domain of the destination URL. For instance if a searcher is looking for Pink Laptops, which ad below would be more compelling?

On the other hand, the ad on the right does a much better job with the display URL. It assures the searcher that they will be sent to the right page which contains information about Pink Laptops only.

Display URL is only for display purpose. You can choose your display URL to be whatever you want and send them to your choice of destination — provided that both are under the same domain.

The entire success of your campaign depends on how far can you test and implement the change that brings you a positive ROI. Testing is absolutely essential and should not be ignored at any cost — No matter how good your campaign is currently performing. Now the question is — what should you test? Correlation between Your ad copy and your Landing Page: On most of the cases your landing page will be prepared first, before you get on to write your Ad copy.

So you need to have some sort of correlation between your Sales copy and your Ad copy. Hopefully you will find some of these tips useful when writing your next PPC Ad Copy. If you have any specific questions, that you would like to ask — you can directly email me or reply in the comments below. Contact Saad via Email or Twitter for more information. Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

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